About
TrendPo aggregates engagement data on Facebook, Twitter, and Instagram for industries and competitor groups. Our customers promote top content via organic channels and/or advertise using TrendPo’s optimized audience targeting. The product is a dashboard suite which includes both analytics and advertising capabilities. CUSTOMER PAINS: Customers who use social media listening tools are confined to “vanity metrics” (100 Likes on a FB Page). We offer them “engagement metrics” (100 Likes on a particular FB Post). Engagement metrics offer deeper insight to the user’s intent for both organic campaigns and paid advertising.