Tone

Tone is an interactive editorial website with articles determined by user interests – Tone users are our editorial board. Tone has the dynamic structure of modern news websites (e.g. Vox, Techcrunch, etc.), but the experience and content we provide to our users is 100% driven by the articles they read and the topical communities in which they participate (i.e. reddit).  What makes us different is the Tone Engine — a system that changes the way users interact with journalists and their own communities. The Tone Engine adapts to our users’ voice and processes what they want to experience on the site. The communities dictate the articles topics that we write.  Being able to comment on articles is great, but users want greater input in the conversation. This is why we have overhauled the traditional commenting system. Our user can now submit their own “response” articles in support of or in opposition to featured stories, further expanding the relevance of the topic.