About
ReefCam is a media company that broadcasts live underwater video of coral reefs. Our mission is to (1) take over your digital screen when you are not watching shows or movies and (2) support conservation. ReefCam is perfect for passive viewing--watching for short irregular intervals while you multitask. Revenue is generated through advertising, licensing, and subscriptions. Advertising revenue is generated through text ads appearing over the live content, video interstitials, and camera sponsorships. Content licensing revenue is generated by serving our video to third party sites. ReefCam currently licenses content to Animal Planet, Oceana, and several smaller distributors. Any consumer or business may subscribe to ReefCam. Subscribers have access to unlimited content without ads and video customization features such as text and image overlays.