About
Eating well for active, busy folks is mostly time consuming, difficult, deadly boring or all three. We change that with a marketplace platform that connects underutilized chefs with underserved eaters who want to know where their food comes from and have it taste great. We reach intentional eaters through activated communities - affinity channels such as CrossFit gyms, health clubs, yoga studios, and workplace wellness programs where eating habits are an important and natural part of the community dialog. Customers order 3-5 day meal plans from us online, then take delivery of their meals at one of the 65+ partner pickup locations we serve in our test market (DC metro area). Our offering includes vegetarian, gluten/dairy free and Paleo meal lines that focus on helping people eat the equivalent of the outer ring of the grocery store - where the real, whole foods typically live.