About
Gravy is the leading local offline consumer insights platform. For the first time brands and merchants are able to understand unique consumer local offline interests and activities. Gravy knows how consumers live their lives! Customers use Gravy's proprietary data to increase sales, and to drive and track engagement to the physical location. With data from events, venues, geo/location, and time, in-app actions, and even customers' own client information (e.g. loyalty club membership), Gravy’s profile builder identifies local consumers' off-line interests, activities and affiliations. Gravy knows the venues consumers visit, the stores and restaurants they frequent, the sports they do, the events they attend. Gravy’s pioneering platform melds many dimensions of user data to create uniquely predictive user profiles and to develop finely-tuned user segments. Brands and merchants use these profiles with actionable analysis and tools to improve targeting and relevance.