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According to many recent news reports / health studies at least 10% of the US market has some level of gluten intolerance and another 20% is choosing to avoid it. According to the US Census data, around 8.3 million people live in the Washington DC Metro area, which means an estimated 2.5 million could be interested in gluten-free food options. The GF Restaurant concept is intended to fill a very large gap in the market – providing the only gluten-free quick-service option in the Washington DC area.